New Database in Library: Local Market Audience Analyst

This marketing database offers demographic, lifestyle, and market potential information, including reports, data, and maps for 210 Designated Market Areas and 3,000 U.S. counties.   Local Market Audience Analyst reports are powered by Demographics and PRIZM Segmentation data from Nielsen Claritas and Lifestyle data from Experian Simmons.

Training on this database will be offered at the following time and place:
Finding Market and Demographic Information
October 20, 2010 12:00 p.m. Idaho Commons, Horizon Room
Presenter: Robert Perret

You can access the resource on the Find Articles page.