The 1981 Gem of the Mountains Digital Yearbook sponsored by: ...
"It's easy to tell the urban cowboys from the real ones — the urbans are the ones in the picture-perfect never-been-worn cowboy hats and brand spankin' new boots with the store polish unmarred; the real ones LOOK real."
(pdf page 52)
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The Gem of the Mountains Digital Collection - Copyright 2012, University of Idaho Library