Student Advertising Team Wins Second in District Competition
Friday, April 27 2007
April 27, 2007 MOSCOW, Idaho – The student advertising team from the University of Idaho won second place in the American Advertising Federation's District XI Student Advertising Competition April 20 in Portland, Ore. “I was very proud of Idaho’s competitiveness – we were right there with the best in the Northwest,” said team adviser Mark Secrist, associate professor in the School of Journalism and Mass Media. “The judges told us that when we presented Friday morning, we set the bar for the day.” Jaron Williams, University of Idaho advertising and communication studies senior from Altadena, Calif., was honored with the best male student presenter award. “Jaron impressed the judges with his easy-going manner and his use of humor,” Secrist said. Portland State University took first in the district and will advance to the national competition June 7-9 in Lexington, Ky.The University of Oregon’s team placed third. Other teams represented were from Washington State University, Boise State University, Idaho State University, the University of Montana and Montana State University. The competition was judged by regional advertising professionals and representatives from Coca Cola, the corporate sponsor for this year’s competition. “I had an opportunity to talk at length with some of the judges and the competition was very close,” said Mike Kerby, president of c308 Marketing of Boise, who attended the conference. “It illustrates to advertising professionals that the University of Idaho has very strong advertising and marketing programs.” Kerby, a University of Idaho alumnus, was a member of the Advertising Competition Team in 1996 and 1997. Secrist described the AAF program as the premier collegiate advertising competition. He has coached teams that have won the District XI competitions in 1995, ‘96 and ‘99. University of Idaho’s Ad team placed second in the nation in 1995. More than 3,000 advertising students nationwide participated in this year’s competition. Student teams were challenged to develop a $15 million integrated advertising and marketing plan for Coca Cola Classic aimed at consumers aged 13 to 24. Before the district presentation, each team created a plans book of up to 32 pages for the judges to reviewed and score. Idaho’s team’s presentation included advertising, promotions and World Wide Web marketing strategies aimed at teens aged 13 -18. The team produced television spots, Internet and magazine advertisements, and billboard designs. This year’s Ad Team members from your area are: Boise Lindsay Shumate, advertising major Coeur d’Alene Stephanie Jewell, advertising major Cottonwood Sharon Lustig, marketing major Eagle Nick Stinemates, advertising major Hayden Joe Plummer, advertising major Moscow McKenzie Cameron-Sandi, advertising major Potlatch Justin Neeley, advertising major Troy Josh Schlake, advertising major California Altadena Jaron Williams, advertising and communication studies major Oregon Adams Adrienne Tubbs, advertising major Washington Maple Valley Amanda Stanek, advertising and communication studies major Spokane Heidi Leliefeld, advertising major and Charlie Witte, advertising major Other Countries: Spain Valencia Vicente Borras-Alegre, non-degree exchange Canada Alberta, Spruce Grove Darin Harding, architecture major -30- About the University of Idaho Founded in 1889, the University of Idaho is the state’s flagship higher-education institution and its principal graduate education and research university, bringing insight and innovation to the state, the nation and the world. University of Idaho researchers attract more than $100 million in research grants and contracts each year; the university is the only institution in Idaho to earn the prestigious Carnegie Foundation ranking for high research activity. The university’s student population includes first-generation college students and ethnically diverse scholars. Its high academic performers include 42 National Merit Scholars and a 2006-07 freshman class with an average high school grade point average of 3.42. Offering more than 150 degree options in 10 colleges, the university combines the strengths of a large university with the intimacy of small learning communities. For information, visit www.uidaho.edu. Contact: Katie Dahlinger, University Communications, (208) 885-7251, kdahlinger@uidaho.edu KB/KD-4/27/07-JAMM
About the University of Idaho
The University of Idaho helps students to succeed and become leaders. Its land-grant mission furthers innovative scholarly and creative research to grow Idaho's economy and serve a statewide community. From its main campus in Moscow, Idaho, to 70 research and academic locations statewide, U-Idaho emphasizes real-world application as part of its student experience. U-Idaho combines the strength of a large university with the intimacy of small learning communities. It is home to the Vandals. For information, visit www.uidaho.edu.