Theses and Dissertations Collection

The use of social media as a means for reaching a targeted audience is a tool that has grown in prevalence over the last decade. The purpose of this study was to discover the Facebook usage levels and demographics of adult Extension 4-H clientele in six counties throughout Idaho. Survey sampling was used to collect data from adult 4-H clientele, who use and/or are affected by the University of Idaho Extension 4-H programs. Results were analyzed for frequencies and chi-square tests for independence of demographics and Facebook usage. The results of this study demonstrated a need to promote awareness of the county Extension 4-H Facebook pages, and showed a relationship between respondent age and desired content of county Extension 4-H Facebook pages.